Michael Moreno
Where others see features, I see the wedge. Then I build the narrative that wins it.
About
I'm a product and partner marketing leader with 15+ years in B2B technology, including more than a decade in SaaS. I pair a technical background with contrarian thinking. I spot the gaps competitors miss and build the GTM strategy and narrative that turn them into pipeline.
I started in software engineering, then moved into sales and marketing at Intel through the Sales and Marketing Leadership rotation program, learning GTM end to end, from demand generation to product and competitive marketing. Since Intel, I've led product, solutions, and partner marketing at Cloudera, Cloudflare, Exabeam, SADA, and Procore, across data, machine learning, cybersecurity, and agentic AI.
Today, I'm the founder of RevGen AI, where I built CampaignAgent, an agentic marketing attribution platform that gives marketing leaders clean, board-ready campaign ROI. Building with AI keeps me fluent in how it's changing both the products I market and the way marketing teams work. I'm based in Austin and work in English, Spanish, and Portuguese.
Expertise
Three things I'm hired to do.
Complexity into outcomes
I make complex platforms make sense to technical buyers and executives, and move companies from selling features to selling outcomes.
Ecosystems into revenue
I turn partners, marketplaces, and channels into a repeatable revenue engine, with one message carried across every channel.
AI-native GTM
I build with AI, not just talk about it, so teams adopt AI workflows faster and AI products get positioned credibly.
Experience
Procore
Principal Product Marketing Manager
2025 to 2026
Led the launch and GTM for Owner-specific features that expand Procore's SOM from $300M to over $450M.
Created nine core sales assets that moved $2M in pipeline and converted $500K in closed-won revenue with a customer in 2H 2025.
Led CFO and CIO forums that produced $2.6M in sourced pipeline and 89% positive executive sentiment.
SADA
Director of Solutions Marketing
2024 to 2025
Built and led a team of five product marketers, standing up the solutions marketing function from scratch.
Led positioning for SADA's first generative-AI solution portfolio, contributing $3M+ in closed-won revenue.
Built solution-level messaging frameworks that position AI transformation outcomes, not features.
Exabeam
Senior Product Marketing Manager
2021 to 2024
Led the 'Built on Google Cloud' campaign, achieving a 44X increase in Google-sourced revenue and the 2023 Google Technology Partner of the Year Award.
Launched Exabeam in the Google Cloud Marketplace, delivering over $7M in revenue in the first year.
Built competitive intelligence and messaging that supported $50M+ in partner-influenced pipeline.
Cloudflare
Senior Partner Marketing Manager, Americas
2019 to 2021
Built the Americas partner-marketing motion and led platform GTM programs that generated $6.5M in pipeline.
Implemented product-led growth strategies with North and South American resellers, generating over $2M in closed-won net new ARR.
Led the global campaign integrating Cloudflare into OEM partner IBM's go-to-market.
Cloudera
Senior Product Marketing Manager, SaaS Partnerships
2015 to 2019
Owned the messaging and GTM behind Cloudera's customer-insights motion, a core driver of annual ARR growth.
Built an ISV demo program that produced 7K qualified leads and $9M in partner-sourced revenue.
Named Most Innovative Marketer of the Year.
Intel
Strategic Account Executive, Lenovo Account Team
2012 – 2015
Led a cross-functional team for design-in and marketing of Intel products to Lenovo's $1B Server and Workstation businesses.
Influenced a $57M ethernet adapter design win, and led the launch of Lenovo's first Hyper-Converged Platform ($50M+ annual revenue).
Drove 41% unit growth for Intel Xeon, helping grow Intel Server revenue from $91M in 2012 to $163M in 2014.
Skills
The skills behind the outcomes.
Positioning and messaging
Category narratives that land with engineers and executives, from SIEM to gen-AI to capital planning.
Product launches and GTM
End-to-end launches across Product, Sales, and Marketing, including a Google Cloud Marketplace launch with $7M+ in first-year revenue.
Partner and ecosystem marketing
Hyperscaler, GSI, ISV, and OEM programs, including a 44X increase in Google-sourced revenue.
Sales enablement
Battlecards, pitch decks, and training built by someone who spent ten years carrying a quota.
Competitive intelligence and analyst relations
Win/loss-informed messaging and analyst work with Gartner and Dresner Advisory.
Pricing and packaging
SKU naming, positioning, and feature packaging in partnership with Product and Finance.
AI-native building
Builder of CampaignAgent, an agentic marketing attribution platform, and an AI pricing and packaging tool.
Integrated campaigns
One message carried across events, social, partner channels, and web.
Team leadership
Built and led a five-person solutions marketing team from scratch at SADA.
Projects
Tools I've built to make marketing and sales teams faster.
- AI agents
- Martech
- CRM
In pilot development
CampaignAgent
A governance layer between campaign execution and CRM revenue reporting for HubSpot and Salesforce teams. It standardizes campaign structure at launch, so attribution is clean from day one instead of patched together later.
Board-ready campaign ROI without adding ops headcount.
- Claude
- Sales enablement
MVP demo
Sales SKU Organizer
SKU details changed constantly, and keeping seller-facing information accurate took hours of manual review every cycle. I built a lightweight app on approved SKU data, designed to give sellers one accurate source for customers.
Estimated to save 100+ hours of team time.
- Founding CMO
- Positioning
- Launch
Advisory
RagMetrics
As founding CMO for an early-stage AI startup, I built the venture pitch deck, messaging and positioning, website, and initial social GTM from a blank page.
Built content and GTM strategies, including a 100+ person webinar in February 2026.
Key accomplishments
Where the story caught up to the product.
- Partner GTM
- Marketplace
- Security
Built on Google Cloud
Exabeam needed a new route to enterprise security buyers already committed to Google Cloud. I led the 'Built on Google Cloud' campaign and Marketplace launch, aligning positioning, enablement, and co-selling with Google.
44X Google-sourced revenue. 2023 Google Technology Partner of the Year.
- AI
- Launch
- Team building
SADA's first gen-AI portfolio
SADA had powerful generative-AI capability but no story enterprise buyers would pay for. I built the solutions marketing team and a messaging framework that sold AI transformation outcomes, not features.
$3M+ closed-won revenue.
- New segment
- Launch
- Positioning
Procore for Owners
Procore was built for contractors and needed a story for a new buyer: owners managing capital projects. I led the launch and GTM for Owner-specific features and the narrative behind them.
SOM expanded from $300M to over $450M.
What colleagues say
From managers, partners, and teammates.
Mike is a skilled marketer with extensive experience in messaging, positioning, sales enablement, and building successful partnerships. His focus and approach helped to earn a Cloud Partner of the Year award as well as create and market the key value proposition of observability platforms and SIEM technology.
Erin Winchester
Product Marketing Leader, managed Michael at Exabeam
His help was extremely valuable in helping market Intel SSDs as well as helping with CPU transitions. Michael was always very connected to our Business Unit and truly wore our team's shirt. A fierce team player and well rounded marketing professional.
Rodrigo Mancilla
Product Management Leader, Compute Platforms
I worked with Michael developing Sales Enablement and Demand Gen campaigns for our channel partners. Michael has such a partnership approach, even in tough negotiations. He is very responsive to partner needs.
Lisa Crawford
Channel Partner Account Manager
Let's talk
Hiring for product or partner marketing?
Need someone who translates technical value into business outcomes? I lead positioning, launches, and GTM that turn product depth into pipeline.
Building an early-stage startup?
Recently funded, launching fast, and your story isn't keeping up with your product? Book a strategy session with RevGen AI, my advisory practice, to sharpen your messaging, positioning, and GTM.